What is Personalised Wine?

Personalised Wine Labels Wine labels have been around for several hundred years as a means of identifying producer and content. These are a large scale operation for promoting the wine brand. The advances in digital technology has enabled a new industry to appear,...

Have you ever wanted to kill a computer?

I confess that I have and I feel no shame or guilt for having these bloody thoughts.

This last week I have been working through several hundred  – actually nearly 4000 names and addresses on our database of contacts and customers. Well, I say working through them I actually mean attempting to sort, sift and filter the ones we want to mail from the ones that we don’t. Rather vital when we don’t want to send yet another newsletter to someone who has moved away, asked to be removed from our mailing list, or worse still has died. Nor do we want to dig up the corpses of rotten relationships the kind where customers think that they are ALWAYS right however unreasonably they behave. However it seems that computer programmes have a mind of their own and will only decide to do what you want them to do if and when they most feel like it.

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