Over the last few years, I have observed a significant change in my attitude to trust as I have become more comfortable reaching out to total strangers across the world. In the early days, the internet was a vast and intimidating ocean – an infinity of unknowns with very little known.
I used to be shy and retiring preferring to remain hidden and anonymous (Yes! Really!). I think that I was quite terrified about the potential Indiana Jones inspired traps into which I was sure to find myself plummeting. Whilst I knew that my soul was not going to be left in some oubliette never to be seen again, I was very aware that there was a serious lack of trust. Trust in the people I met. Trust in the systems. Trust in the technology. Trust in the authenticity. Trust that it was ever going to be good for me. And … did I trust myself?
If you are starting a business, or considering doing so,
Business Wise is the book for you.
A collaboration amongst over 20 business experts, this book looks at the whole process of setting up a new business with success in mind. It covers a wide range of topics including business set up and vision, marketing (including using the internet), selling, finance, working in and managing teams, working from home and beating procrastination, networking internationally, getting the right message out in the right language, health and fitness and collaboration.
The authors, all life members of the network Ecademy.com, are experts in their subject area and have shared many tips and ideas here that they would normally only reveal in training sessions or paid consultancy. The result is a book that provides insights and guidance to new or potential business people as well as existing business owners. Read it with a pencil or highlighter to hand. You’ll need it!
For many people having a website is all about telling your story – which is vital but it must also include various elements if you want it to appear and function in a business like manner. The site can include the following (order and layout according to structure planned):-
Your website should reflect your personality and professionalism as well as provide information on the services you have to offer. A great deal of this is dependant on what you envisage the site is going to do for your business and how you would like to see it develop in the future. It is a long and sometimes tedious process sorting through what is needed and what you would like. It is not as simple as some people would assume and certainly not recommended to just get some friend or relative to put something up just because they know how to get colour, images and letters to appear on the monitor when you visit your domain.
Harnessing the power of the internet using social book-marking, joining in on community websites can attract a great deal of attention – which at times can be overwhelming. Many will get stuck at the first hurdle of getting the attention of the masses – convince themselves that it will never convert into business and then give up.
What they see is what they get!
Once you have worked out which route to take to market yourself on line – there are a few rules that you need to remember.
There have been many arguments for doing business online for some considerable time now and it has become the norm for businesses to have at least one website. However, with the development of technology and the familiarity of developing relationships on line – we need to be aware of our approach and how best use the resources available to us at a price that we can afford.