If you are starting a business, or considering doing so,
Business Wise is the book for you.
A collaboration amongst over 20 business experts, this book looks at the whole process of setting up a new business with success in mind. It covers a wide range of topics including business set up and vision, marketing (including using the internet), selling, finance, working in and managing teams, working from home and beating procrastination, networking internationally, getting the right message out in the right language, health and fitness and collaboration.
The authors, all life members of the network Ecademy.com, are experts in their subject area and have shared many tips and ideas here that they would normally only reveal in training sessions or paid consultancy. The result is a book that provides insights and guidance to new or potential business people as well as existing business owners. Read it with a pencil or highlighter to hand. You’ll need it!
This was a question posed by Julie Hall of Women Unlimited who decided to challenge people’s perceptions of the role that women-only networks and communities play in society and business. The responses were very interesting and in some instances surprising.
Read more on her website.
Of all the things that we as creatives might battle against in our attempts to earn a decent living from our art is the mediocre and somewhat uninspired business advisors and consultants. Some of us are lucky and we can get what we need from them to take our artistic endeavours onto a more sustainable and profitable level. Whilst others of us struggle with narrow-minded attitudes and frustratingly poor and somewhat patronising guidance. Regardless of whether it is the bank manager, accountant or business advisor subjecting us to their stereotypical views, we slowly sink into apathy and depression wondering whether we will ever be able to make a living from being creative. And if ever we hoped to make our millions with our art – then we are destined to be sorely disappointed.