For many people having a website is all about telling your story – which is vital but it must also include various elements if you want it to appear and function in a business like manner. The site can include the following (order and layout according to structure planned):-
·
Your website should reflect your personality and professionalism as well as provide information on the services you have to offer. A great deal of this is dependant on what you envisage the site is going to do for your business and how you would like to see it develop in the future. It is a long and sometimes tedious process sorting through what is needed and what you would like. It is not as simple as some people would assume and certainly not recommended to just get some friend or relative to put something up just because they know how to get colour, images and letters to appear on the monitor when you visit your domain.
Harnessing the power of the internet using social book-marking, joining in on community websites can attract a great deal of attention – which at times can be overwhelming. Many will get stuck at the first hurdle of getting the attention of the masses – convince themselves that it will never convert into business and then give up.
What they see is what they get!
Once you have worked out which route to take to market yourself on line – there are a few rules that you need to remember.
It is exceptionally difficult to recommend designers as different skills and capabilities suit different markets. However there are several things that you can assess in choosing a designer.
Everywhere you look these days, people are telling you that in order to sell through your website, you need tons of traffic.
Well, even though my business is traffic generation, *I’m* going to tell you that it’s a BIG FAT LIE!
The secret of a successful website isn’t just in the amount of visitors it has; it’s in the amount of visitors that are converted to buyers. It’s no good having 4,000 visitors if your means of bringing them to your site means that they’re vague rather than targeted visitors.
If you’re a new business, you might not be thinking about what an SEO writer can do for you. If you’re an established business, you may not know what SEO writers are, or what they could do for your online presence. Either way, many would now say that Search Optimization Writers and their articles should be factored into any business’s marketing budget. Without a fresh monthly supply of SEO articles, even with all the SEO tweaking in the world, you will not get the kind of attention from the Search Engines that you need. Let’s face it, these days, if you aren’t Googleable, you do not exist.
Sign up to get the latest happenings at Arts Wales
