by Georgina Lester | Mar 3, 2012 | Arts News, Marketing
Over the last few years, I have observed a significant change in my attitude to trust as I have become more comfortable reaching out to total strangers across the world. In the early days, the internet was a vast and intimidating ocean – an infinity of unknowns with very little known.
I used to be shy and retiring preferring to remain hidden and anonymous (Yes! Really!). I think that I was quite terrified about the potential Indiana Jones inspired traps into which I was sure to find myself plummeting. Whilst I knew that my soul was not going to be left in some oubliette never to be seen again, I was very aware that there was a serious lack of trust. Trust in the people I met. Trust in the systems. Trust in the technology. Trust in the authenticity. Trust that it was ever going to be good for me. And … did I trust myself?
by Georgina Lester | Nov 8, 2008 | Marketing
There have been many arguments for doing business online for some considerable time now and it has become the norm for businesses to have at least one website. However, with the development of technology and the familiarity of developing relationships on line – we need to be aware of our approach and how best use the resources available to us at a price that we can afford.
by Georgina Lester | Sep 26, 2008 | Marketing
One of the best ways to promote your website or blog is through article marketing. Learning to write articles quickly is a skill you have to master to accomplish this.
Many website owners make article writing a lot more complicated than it has to be. When writing for websites, remember first of all that people online are scanning web pages, not reading every word, so there is no need to spend hours making every word perfect.
by Georgina Lester | Sep 26, 2008 | Marketing
Everyone loves a successful book signing! When I had my very first book signing it was a total flop! Well, maybe not totally, the book store did order six books and I did sell two of them! But success comes after failure only if you try again.
