Whilst this article has been written for a more corporate/SME sector – there are many good points included that are relevant to other levels of business. Those working in the arts industries need to understand the PR machine and how it works in order to stand any chance of getting their activities promoted in a successful way. So over to Brian Solis…..
Public relations – dealing with your image in the press, promotional activities, publicity of varying forms, communicating with journalists, and informing publishers who create publications on or off-line. To some of us it is an intimidating field to get into but if we are to make our business activities profitable then we have to get to grips with selling our story over and over again in as many ways as is practical and possible.